The Photo & Camera Fair (Kuva ja Kamera) this year was held together with several other fairs including Outdoor Expo and the Helsinki Horse Fair, and under the main title of Go-Expo. The total number of visitors over the weekend was in excess of 40,000.
The photographic section (Kuva ja Kamera) has been getting slightly smaller each year, and this year seemed to be no exception. Once again, some big names were represented but it still felt as though something was missing. Mainly some popular brands were represented by Finnish retailers rather than the manufacturers themselves.
One noticeable brand that appeared to be missing was GoPro. Indeed, action cameras were not really represented at all. The inevitable presence of helicopter drones was there, with DJI, but even these had reduced themselves to a very small and basic stand. The growing trend for action cameras is something that one would come to expect from a combined photographic and outdoors fair, but markedly absent this year. There was something new however, one very small stand (if a tiny crammed table and chair can be classed a stand) promoting VectorSaveTM rescue parachutes for drones from Vectorheli, something a popular drone manufacturer could have done with at the release of one of their last offerings.
The Outdoor Expo hall was split into sections for Golf, Fitness, Cycling, and Ball Sports. Many countries were represented promoting golfing holidays and giving a very international feel to the fair, with many of the stands offing tastes of local cuisine, such as Spanish hams and Portuguese Madeira – it was just a shame that the Scottish stand was not offering Single Malts. Fitness stands appeared to be separated into clothing, footwear and protein bars, with free samples enticing people into buying the special fair offers.
To sum up, the fair appears to have been a success although there were fewer visitors than in 2016. Next year the fair will be slightly earlier 2-4.3.2018. Let’s hope to see more exhibitors, something new, and maybe even more smaller entrepreneurs taking part.
Hugh Clack, Editor in Chief